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Brand Refresh & UI Design

Client:
eMinded GmbH

Project Overview

We revitalized the branding and website for a leading B2B SEO company, delivering a modern, user-friendly design with improved navigation, mobile usability, and a cohesive visual identity.

The Details

The Challenge

As a leading name in the B2B SEO space, the client’s outdated branding and website were no longer keeping pace with their industry-leading reputation. To stay ahead in a competitive field, they needed a refreshed look and an upgraded online presence.

Our Approach

We began with a comprehensive brand refresh, updating the color palette and logo to reflect a more modern identity. This new visual language guided the website overhaul, where we reimagined key sections and components to enhance usability and visual appeal. By addressing issues like low contrast, inconsistent design, and user experience challenges, we delivered a clean, user-friendly interface. The design also introduced intuitive calls to action, ensuring seamless navigation for visitors.

The Results

The new website and branding reflect a contemporary and playful aesthetic while staying true to the client’s identity. By incorporating the hexagon motif inspired by the updated logo, we created a cohesive and visually engaging design. Improvements to navigation and the mobile menu addressed usability pain points, delivering a polished and professional online presence that positions the client as an industry leader.

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Services Rendered

✓
Brand & Logo refresh
✓
updated brand guidelines
✓
Figma UI Redesign of pages and components to update User Interface and match new branding

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