Next Action Associates needed a modern, performant website that their marketing and admin team could manage independently without developer intervention. Their WordPress site was becoming outdated, slow to load, and required constant plugin updates that created security and compatibility concerns. The goal was to migrate the outdated site from Wordpress to Webflow and create a brand new look with a redesign based on an in-depth marketing analysis.
Migrating to Webflow provided an all-in-one solution that reduced website maintenance time and empowered non-technical team members to make updates easily.
We executed a comprehensive migration and transformation project that went far beyond a simple platform transfer. Our approach began with an extensive SEO analysis of the existing WordPress site, mapping every page, identifying high-value content, and documenting the site's current search performance to establish our baseline. This analysis informed our strategic redirect plan, where we carefully crafted 301 redirects to preserve link equity and ensure zero ranking disruption during the transition. The content migration process involved methodically transferring and optimizing all existing pages while improving structure and readability for both users and search engines. Special attention was paid to the blog migration, where we preserved years of thought leadership content, maintained publication dates, optimized images, and ensured all internal links remained intact.
Simultaneously, we undertook a complete redesign of the site architecture and user experience, creating a modern, conversion-focused layout that better serves the B2B buyer journey. This redesign was complemented by a subtle brand refresh that modernized visual elements while maintaining brand recognition and trust. The relaunch was carefully orchestrated with pre-launch testing, staged rollout protocols, and immediate post-launch monitoring to catch any issues quickly. Following the migration, we implemented targeted SEO improvements including enhanced meta descriptions, improved heading hierarchy, optimized page speed, and refined internal linking structures—all of which contributed to the exceptional technical scores now visible in our Lighthouse audits. This holistic approach delivered not just a new website, but a stronger foundation for long-term digital marketing success.
Performance Score: 93/100
Accessibility Score: 92/100
SEO score: 100/100
Best Practices Score: 100/100
Improved search average position from 34.5 to 15.8
Within the first year after migrating to Webflow, active users grew from 25K to 30K, a 20% increase, driven by improved site performance and more regular content updates
The technical migration process involved creating a detailed redirect mapping strategy, where each WordPress URL was matched to its new Webflow equivalent, ensuring proper 301 redirects were implemented to preserve page authority and user experience. We identified and documented technical SEO issues present in the WordPress site—including duplicate content concerns, missing alt tags, broken internal links, slow-loading resources, and inconsistent heading structures—with a clear remediation plan for the new platform.
The design phase represented more than a visual refresh—it was a strategic reimagining of how the brand communicates with B2B audiences throughout their buyer journey. Working in close collaboration with a professional copywriter, we ensured that design and messaging worked in perfect harmony to create a cohesive, conversion-focused experience. The overall design language shifted toward contemporary B2B aesthetics with generous whitespace, a refined color palette that maintains brand identity while feeling current, modern typography for enhanced readability, and subtle animations that add polish without sacrificing performance.
Webflow addresses several key requirements that made it the right choice for this project. The platform's technical SEO foundation allows for strong scores without relying on plugins, while its performance optimization delivers fast loading times globally without additional configuration. For the client's marketing, events, and admin teams, the visual editor provides genuine autonomy for content updates—they can now update testimonials regularly, add new events, and make routine changes without developer involvement, removing the bottleneck common with WordPress.
Webflow is a fantastic solution for customers looking to address the following.
Important note: However, if you are a content heavy platform with large content databases, do get in touch to dsicuss other alternatives as Webflow has a 10,000 item limit.
The client moved from a WordPress site that required constant developer intervention to a platform where their marketing, events, and admin teams manage day-to-day updates independently. Beyond the metrics, the real value emerged in operational efficiency with team members now autonomously making changes and edits to keep the site updated and a useful marketing asset.
note: All performance metrics subject to variables including network conditions, device, and content updates.
I had the pleasure of working with Linda on the complete redesign of my personal website, and I couldn't be happier with the results. Linda took the time to carefully listen to my vision and goals and translated them into a stunning design. I highly recommend her and look forward to working with her again!
After several months of intensive development work, we were able to launch the new design successfully in July 2024. I find the result to be overwhelmingly positive: the website now features a modern and appealing look, the colors are fresh and inviting, and the user interface is significantly clearer and more structured.
